{"id":13449,"date":"2021-09-28T13:52:39","date_gmt":"2021-09-28T13:52:39","guid":{"rendered":"https:\/\/saraadvertising.com\/?p=13449"},"modified":"2026-09-24T06:03:26","modified_gmt":"2026-09-24T06:03:26","slug":"%d8%b5%d9%8a%d8%ba-%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-copywriting-%d8%a7%d9%84%d8%aa%d9%8a-%d9%8a%d8%ac%d8%a8-%d8%a3%d9%86-%d8%aa%d8%b9%d8%b1%d9%81","status":"publish","type":"post","link":"https:\/\/saraadvertising.com\/ar\/%d8%b5%d9%8a%d8%ba-%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-copywriting-%d8%a7%d9%84%d8%aa%d9%8a-%d9%8a%d8%ac%d8%a8-%d8%a3%d9%86-%d8%aa%d8%b9%d8%b1%d9%81\/","title":{"rendered":"\u0635\u064a\u063a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Copywriting) \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641\u0647\u0627"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13449\" class=\"elementor elementor-13449 elementor-1396\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-284e46a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"284e46a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a687d0c\" data-id=\"a687d0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4723e12 elementor-widget elementor-widget-html\" data-id=\"4723e12\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div dir=\"rtl\" lang=\"ar\" style=\"text-align:right\">\n<p>\u062a\u064f\u0639\u062f \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Copywriting) \u062c\u0627\u0646\u0628\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0641\u0647\u064a \u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062c\u0630\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u062f\u0641\u0639\u0647 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621. \u0648\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0630\u064a \u064a\u0643\u062b\u0631 \u0641\u064a\u0647 \u0643\u062a\u0651\u0627\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u064a\u062a\u0645\u064a\u0632 \u0646\u0635\u0643 \u0639\u0646 \u063a\u064a\u0631\u0647\u060c \u0648\u0647\u0646\u0627 \u062a\u0635\u0628\u062d \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0642\u0627\u0626\u0645\u0629 \u0645\u0646 \u0635\u064a\u063a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062c\u0631\u0651\u0628\u0629 \u0623\u0645\u0631\u064b\u0627 \u0644\u0627 \u064a\u0642\u062f\u0651\u0631 \u0628\u062b\u0645\u0646. \u0641\u0644\u0643\u0644 \u0635\u064a\u063a\u0629 \u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0648\u0623\u0646\u0648\u0627\u0639 \u0645\u062d\u062a\u0648\u0649 \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0643\u062a\u0627\u0628\u0629 \u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n<h2>\u0635\u064a\u063a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/h2>\n<p>\u0625\u0644\u064a\u0643 \u0628\u0639\u0636\u064b\u0627 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0635\u064a\u063a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a:<\/p>\n\n<h3>1. \u0635\u064a\u063a\u0629 AIDA<\/h3>\n<p>\u0631\u0628\u0645\u0627 \u062a\u0643\u0648\u0646 \u0635\u064a\u063a\u0629 AIDA \u0645\u0646 \u0623\u0634\u0647\u0631 \u0635\u064a\u063a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0623\u0643\u062b\u0631\u0647\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u064b\u0627\u060c \u0648\u0647\u064a \u0627\u062e\u062a\u0635\u0627\u0631 \u0644\u0640 (\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647\u060c \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u060c \u0648\u0627\u0644\u0631\u063a\u0628\u0629\u060c \u0648\u0627\u0644\u0641\u0639\u0644):<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 (Attention):<\/strong> \u0627\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0642\u0627\u0631\u0626 \u0628\u0643\u062a\u0627\u0628\u0629 \u0645\u0642\u0646\u0639\u0629.<\/li>\n<li><strong>\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 (Interest):<\/strong> \u0623\u062b\u0650\u0631 \u0627\u0647\u062a\u0645\u0627\u0645\u0647 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/li>\n<li><strong>\u0627\u0644\u0631\u063a\u0628\u0629 (Desire):<\/strong> \u0627\u062c\u0639\u0644 \u0627\u0644\u0642\u0627\u0631\u0626 \u064a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/li>\n<li><strong>\u0627\u0644\u0641\u0639\u0644 (Action):<\/strong> \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0623\u0642\u0646\u0639 \u0627\u0644\u0642\u0627\u0631\u0626 \u0628\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0645\u062d\u062f\u062f.<\/li>\n<\/ul>\n\n<h3>2. \u0635\u064a\u063a\u0629 4Cs<\/h3>\n<p>\u0645\u0646 \u0623\u062c\u0644 <a href=\"https:\/\/saraadvertising.com\/ar\/%d8%ae%d8%af%d9%85%d8%a7%d8%aa-%d8%a5%d9%86%d8%b4%d8%a7%d8%a1-%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89\/\">\u0635\u0646\u0627\u0639\u0629 \u0645\u062d\u062a\u0648\u0649<\/a> \u0641\u0639\u0651\u0627\u0644\u060c \u062a\u0630\u0643\u0651\u0631 \u0642\u0627\u0639\u062f\u0629 4Cs:<\/p>\n<ul>\n<li><strong>\u0648\u0627\u0636\u062d (Clear):<\/strong> \u062a\u0623\u0643\u062f \u0645\u0646 \u0633\u0647\u0648\u0644\u0629 \u0641\u0647\u0645 \u0646\u0635\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644\u0645\u0627\u062a \u0628\u0633\u064a\u0637\u0629 \u0648\u062c\u0645\u0644 \u0642\u0635\u064a\u0631\u0629 \u0648\u0639\u0646\u0627\u0648\u064a\u0646 \u0641\u0631\u0639\u064a\u0629 \u0648\u0646\u0642\u0627\u0637.<\/li>\n<li><strong>\u0645\u0648\u062c\u0632 (Concise):<\/strong> \u0623\u0648\u0635\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0629 \u0628\u0623\u0642\u0644 \u0639\u062f\u062f \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a.<\/li>\n<li><strong>\u0645\u0642\u0646\u0639 (Compelling):<\/strong> \u0627\u062c\u0639\u0644\u0647 \u062c\u0630\u0627\u0628\u064b\u0627 \u0648\u0645\u0645\u062a\u0639\u064b\u0627 \u0644\u062c\u0645\u0647\u0648\u0631\u0643.<\/li>\n<li><strong>\u0645\u0648\u062b\u0648\u0642 (Credible):<\/strong> \u0627\u0628\u0646\u0650 \u0646\u0635\u0643 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629 \u0648\u062d\u0642\u064a\u0642\u064a\u0629.<\/li>\n<\/ul>\n\n<h3>3. \u0635\u064a\u063a\u0629 PAS<\/h3>\n<p>\u062a\u062a\u0628\u0639 \u0635\u064a\u063a\u0629 PAS \u0646\u0647\u062c \"\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0648\u0627\u0644\u062d\u0644\"\u060c \u0648\u0647\u064a \u0645\u0646 \u0635\u064a\u063a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u062a\u0639\u0646\u064a (\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u0648\u0627\u0644\u0625\u062b\u0627\u0631\u0629\u060c \u0648\u0627\u0644\u062d\u0644):<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 (Problem):<\/strong> \u0627\u0628\u062f\u0623 \u0628\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u062c\u0645\u0647\u0648\u0631\u0643 \u0628\u0645\u0634\u0643\u0644\u0629 \u0645\u062d\u062f\u062f\u0629 \u064a\u062d\u0644\u0647\u0627 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643.<\/li>\n<li><strong>\u0627\u0644\u0625\u062b\u0627\u0631\u0629 (Agitation):<\/strong> \u0623\u062b\u0650\u0631 \u0646\u0642\u0627\u0637 \u0623\u0644\u0645\u0647\u0645 \u0644\u062a\u062c\u0639\u0644\u0647\u0645 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u0639\u0645\u0642.<\/li>\n<li><strong>\u0627\u0644\u062d\u0644 (Solution):<\/strong> \u0642\u062f\u0651\u0645 \u0627\u0644\u062d\u0644\u060c \u0648\u062a\u0623\u0643\u062f \u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0648\u062d\u0644\u0643 \u0648\u0627\u0636\u062d\u0629 \u0644\u0643\u0644 \u0627\u0644\u0642\u0631\u0627\u0621.<\/li>\n<\/ul>\n<p>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u064b\u0627: <a href=\"https:\/\/saraadvertising.com\/ar\/%d9%87%d9%84-%d8%b5%d9%86%d8%a7%d8%b9%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d9%88%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-copywriting-%d8%b4\/\">\u0647\u0644 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Copywriting) \u0634\u064a\u0621 \u0648\u0627\u062d\u062f\u061f<\/a><\/p>\n\n<h3>4. \u0635\u064a\u063a\u0629 FOMO (\u0627\u0644\u062e\u0648\u0641 \u0645\u0646 \u062a\u0641\u0648\u064a\u062a \u0627\u0644\u0641\u0631\u0635\u0629)<\/h3>\n<ul>\n<li>\u0627\u0635\u0646\u0639 \u0625\u062d\u0633\u0627\u0633\u064b\u0627 \u0628\u0627\u0644\u0625\u0644\u062d\u0627\u062d \u0623\u0648 \u0627\u0644\u062d\u0635\u0631\u064a\u0629 \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u064a\u062e\u0634\u0648\u0646 \u062a\u0641\u0648\u064a\u062a \u0641\u0631\u0635\u0629 \u0623\u0648 \u0639\u0631\u0636.<\/li>\n<li>\u0627\u0633\u062a\u062e\u062f\u0645 \u0639\u0628\u0627\u0631\u0627\u062a \u0645\u062b\u0644 \"\u0639\u0631\u0636 \u0644\u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u0648\u062f\u0629\" \u0623\u0648 \"\u0648\u0635\u0648\u0644 \u062d\u0635\u0631\u064a\" \u0623\u0648 \"\u0627\u0637\u0644\u0628 \u0627\u0644\u0622\u0646\".<\/li>\n<\/ul>\n\n<h3>5. \u0635\u064a\u063a\u0629 \u0631\u0648\u0627\u064a\u0629 \u0627\u0644\u0642\u0635\u0635 (Storytelling)<\/h3>\n<ul>\n<li>\u0634\u0627\u0631\u0643 \u0642\u0635\u0629 \u0642\u0631\u064a\u0628\u0629 \u0645\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u0645\u0624\u062b\u0631\u0629 \u0639\u0627\u0637\u0641\u064a\u064b\u0627 \u062a\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0647.<\/li>\n<li>\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0642\u0635\u0629 \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0642\u064a\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0623\u0648 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0648\u0651\u062c \u0644\u0647\u0627.<\/li>\n<\/ul>\n\n<h3>6. \u0635\u064a\u063a\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 - \u0627\u0644\u062d\u0644 - \u0627\u0644\u0641\u0627\u0626\u062f\u0629<\/h3>\n<p>\u0648\u0647\u064a \u0645\u0646 \u0635\u064a\u063a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629:<\/p>\n<ul>\n<li>\u062d\u062f\u062f \u0645\u0634\u0643\u0644\u0629 \u0623\u0648 \u0646\u0642\u0637\u0629 \u0623\u0644\u0645 \u064a\u0639\u0627\u0646\u064a \u0645\u0646\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643.<\/li>\n<li>\u0642\u062f\u0651\u0645 \u062d\u0644\u064b\u0627 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/li>\n<li>\u0623\u0628\u0631\u0632 \u0641\u0648\u0627\u0626\u062f \u062d\u0644\u0643\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0627 \u0633\u064a\u0643\u0633\u0628\u0647 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/li>\n<\/ul>\n\n<h3>7. \u0635\u064a\u063a\u0629 \u0642\u0628\u0644 - \u0628\u0639\u062f - \u0627\u0644\u062c\u0633\u0631 (Before-After-Bridge)<\/h3>\n<ul>\n<li>\u0627\u0639\u0631\u0636 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \u0623\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 (\u0642\u0628\u0644).<\/li>\n<li>\u0627\u0631\u0633\u0645 \u0635\u0648\u0631\u0629 \u062d\u064a\u0629 \u0644\u0644\u0646\u062a\u064a\u062c\u0629 \u0623\u0648 \u0627\u0644\u062d\u0644 \u0627\u0644\u0645\u0631\u063a\u0648\u0628 (\u0628\u0639\u062f).<\/li>\n<li>\u0627\u0635\u0646\u0639 \u0627\u0644\u062c\u0633\u0631 \u0628\u0634\u0631\u062d \u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629.<\/li>\n<\/ul>\n\n<h3>8. \u0635\u064a\u063a\u0629 PQRST (\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u0627\u0644\u0633\u0624\u0627\u0644\u060c \u0627\u0644\u0633\u0628\u0628\u060c \u0627\u0644\u062d\u0644\u060c \u0627\u0644\u0634\u0647\u0627\u062f\u0629)<\/h3>\n<ul>\n<li><strong>\u0627\u0644\u0645\u0634\u0643\u0644\u0629:<\/strong> \u0627\u0630\u0643\u0631 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u0644\u0647\u0627 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643.<\/li>\n<li><strong>\u0627\u0644\u0633\u0624\u0627\u0644:<\/strong> \u0627\u0637\u0631\u062d \u0633\u0624\u0627\u0644\u064b\u0627 \u0645\u0631\u062a\u0628\u0637\u064b\u0627 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/li>\n<li><strong>\u0627\u0644\u0633\u0628\u0628:<\/strong> \u0642\u062f\u0651\u0645 \u0633\u0628\u0628\u064b\u0627 \u0623\u0648 \u062a\u0641\u0633\u064a\u0631\u064b\u0627 \u0644\u062d\u0644\u0643.<\/li>\n<li><strong>\u0627\u0644\u062d\u0644:<\/strong> \u0627\u0639\u0631\u0636 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0643\u0625\u062c\u0627\u0628\u0629.<\/li>\n<li><strong>\u0627\u0644\u0634\u0647\u0627\u062f\u0629:<\/strong> \u0634\u0627\u0631\u0643 \u0634\u0647\u0627\u062f\u0629 \u0623\u0648 \u0631\u0623\u064a \u0623\u062d\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629.<\/li>\n<\/ul>\n<p>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u064b\u0627: <a href=\"https:\/\/saraadvertising.com\/ar\/%d9%81%d9%88%d8%a7%d8%a6%d8%af-%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d9%84%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84\/\">\u0641\u0648\u0627\u0626\u062f \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0644\u0623\u0639\u0645\u0627\u0644<\/a><\/p>\n\n<h3>9. \u0635\u064a\u063a\u0629 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0648\u0627\u0644\u0641\u0648\u0627\u0626\u062f<\/h3>\n<ul>\n<li>\u0627\u0630\u0643\u0631 \u0645\u0632\u0627\u064a\u0627 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643.<\/li>\n<li>\u0627\u0634\u0631\u062d \u0643\u064a\u0641 \u062a\u0641\u064a\u062f \u0643\u0644 \u0645\u064a\u0632\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/li>\n<\/ul>\n\n<h3>10. \u0635\u064a\u063a\u0629 RACE (\u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u0641\u0639\u0644\u060c \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0627\u0644\u062a\u0642\u064a\u064a\u0645)<\/h3>\n<ul>\n<li><strong>\u0627\u0644\u0628\u062d\u062b:<\/strong> \u0627\u0628\u062f\u0623 \u0628\u062f\u0631\u0627\u0633\u0629 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u0645\u0646\u0627\u0641\u0633\u064a\u0643.<\/li>\n<li><strong>\u0627\u0644\u0641\u0639\u0644:<\/strong> \u0627\u0643\u062a\u0628 \u0645\u062d\u062a\u0648\u0649 \u0645\u0642\u0646\u0639\u064b\u0627 \u0645\u0639 \u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621.<\/li>\n<li><strong>\u0627\u0644\u062a\u0648\u0627\u0635\u0644:<\/strong> \u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u0631\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/li>\n<li><strong>\u0627\u0644\u062a\u0642\u064a\u064a\u0645:<\/strong> \u062d\u0644\u0651\u0644 \u0623\u062f\u0627\u0621 \u0646\u0635\u0648\u0635\u0643 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0639\u062f\u0651\u0644\u0647\u0627 \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0646\u062a\u0627\u0626\u062c.<\/li>\n<\/ul>\n\n<p>\u064a\u0645\u0643\u0646 \u0644\u062f\u0645\u062c \u0635\u064a\u063a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0647\u0630\u0647 \u0623\u0646 \u064a\u0639\u0632\u0632 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u062c\u0630\u0628 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u0625\u0642\u0646\u0627\u0639\u0647 \u0628\u0641\u0639\u0627\u0644\u064a\u0629. \u0648\u062a\u0630\u0643\u0651\u0631 \u0623\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0635\u064a\u063a\u0629 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641\u0643 \u0648\u0646\u0648\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0623\u0633\u0644\u0648\u0628 \u0643\u062a\u0627\u0628\u062a\u0643.<\/p>\n<p>\u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0635\u064a\u063a\u060c \u0644\u0646 \u064a\u062a\u0645\u064a\u0632 \u0646\u0635\u0643 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0633\u064a\u062f\u0641\u0639 \u062c\u0645\u0647\u0648\u0631\u0643 \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f\u0647\u0627.<\/p>\n<p><a href=\"https:\/\/saraadvertising.com\/ar\/%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d9%85%d8%b9%d9%86%d8%a7-2\/\">\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627<\/a><\/p>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0623\u0634\u0647\u0631 \u0635\u064a\u063a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Copywriting) \u0645\u062b\u0644 AIDA \u0648PAS \u06484Cs \u0648Before-After-Bridge\u060c \u0648\u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0644\u062c\u0630\u0628 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u062f\u0641\u0639\u0647 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621.<\/p>\n","protected":false},"author":32,"featured_media":1204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[203],"tags":[],"class_list":["post-13449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-203"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0635\u064a\u063a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Copywriting) \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641\u0647\u0627 - Sara Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saraadvertising.com\/ar\/%d8%b5%d9%8a%d8%ba-%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-copywriting-%d8%a7%d9%84%d8%aa%d9%8a-%d9%8a%d8%ac%d8%a8-%d8%a3%d9%86-%d8%aa%d8%b9%d8%b1%d9%81\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0635\u064a\u063a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Copywriting) \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641\u0647\u0627 - Sara Advertising\" \/>\n<meta property=\"og:description\" content=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0623\u0634\u0647\u0631 \u0635\u064a\u063a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Copywriting) \u0645\u062b\u0644 AIDA \u0648PAS \u06484Cs \u0648Before-After-Bridge\u060c \u0648\u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0644\u062c\u0630\u0628 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u062f\u0641\u0639\u0647 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saraadvertising.com\/ar\/%d8%b5%d9%8a%d8%ba-%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-copywriting-%d8%a7%d9%84%d8%aa%d9%8a-%d9%8a%d8%ac%d8%a8-%d8%a3%d9%86-%d8%aa%d8%b9%d8%b1%d9%81\/\" \/>\n<meta property=\"og:site_name\" content=\"Sara Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saraadegy\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-28T13:52:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T06:03:26+00:00\" \/>\n<meta property=\"og:image\" 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