The news spread all over the world regarding Facebook changes that will happen soon and announced by Mark Zuckerberg, initially by changing the Facebook name into ‘’Metaverse’’. This means that you will live in a mixed real and virtual environment that will help you to engage and interact in this new world.
Let’s imagine how companies can deal with these drastic changes, as many organizations based their work on digital marketing especially social media o attract consumers to get attached to their products and services.
How does Metaverse affect digital marketing?
Metaverse will help companies to innovate more just to meet consumers’ needs, as audiences could engage with you anytime virtually.
Digital marketing will encounter a huge evolution in this virtual world, as companies will not depend only on showcasing products and services, but also placing ads that track visibility in real-time.
Metaverse will help brands to create virtual worlds to increase engagement, attract new customers, and enhance purchasing power.
For example, if you need to buy a new mobile phone, you will be able to purchase it virtually by testing and trying among different choices and models, and this will help you to lessen the time and effort that you will make in real life.
Digital marketing is working beyond the universe, and by existing of the metaverse, companies can personalize their products and services according to consumers’ needs that will be elaborated in the virtual world.