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How to create an effective marketing plan?

Putting in place a digital marketing plan without a strategy that has already been developed can fail if it does not look at all aspects that could affect its development. When we talk about digital marketing, it is important to do it right, since it can make a difference in the business.

Companies with a blog get 67% more potential clients than those without a blog or website and every part of your strategy must work so that your plan highlights and reaches your target audience.

Step one:

SWOT analysis:

The first thing you need to do when developing your digital marketing plan is to do an internal and external analysis of the company. A useful framework for this is the SWOT analysis, which allows you to look at the strengths, weaknesses, opportunities and threats of your company and the market in general.

We must be aware of the ecosystem in which we operate, what the needs of our customers are and where they are treated. This analysis is equally qualitative, as it is quantitative given factors such as digital habits, intermediaries, influencers and more.


Step two

Development of marketing objectives:

When you have a place in the market and strong points you have in mind, working to set some goals to create a clear idea of where actions should take you and everything you plan for should work to achieve those goals.

You can develop this part of your digital marketing plan taking into account a framework of specific, measurable, achievable, relevant and timely goals.


Step 3

Identification of marketing strategy:

The importance of personalization in digital marketing is growing. So, when it comes to defining your strategy for implementing your plan, you have to take into account some factors:

-Divide your target audience

-It is important to be very clear (and reach your audience in the same way) about the value and implications of your proposal. It is also necessary to know how this proposal is fully transmitted through digital channels.

-Define content writing strategy.


Step 4

Digital strategies

Based on the basic objectives (attraction, conversion, loyalty), we will begin to implement different strategies: e-mail marketing campaigns, Social Media, Internet information management, Internet optimization strategies, paid advertising, etc.


Last step

Measuring results:

Work doesn’t stop after you designed and implemented your digital marketing strategy. The next step is one of the most important: Analysis of results. Analysis has become a critical pillar for successful optimization of digital marketing and expenditure performance.

We have to measure every job using KPIS to see if we’ve achieved the expected figure and measuring the effectiveness of the strategies and activities, we’ve implemented in our digital marketing strategy will help us correct what’s not right to achieve the goals we’ve set.