SARA BRAND · Brand building

For business owners inJeddahRiyadhMadinah

From the name
to the launch.

Launching a new brand? Start with the complete picture.

We develop your name, identity, packaging, website and social templates with you, within a clear scope that fits your project and launch date.

See how we developed WADAA, a Saudi dates brand, from its name to identity applications and a launch-ready digital presence.

Discuss your project on WhatsApp →Explore the WADAA journey

Send us a message about your project and we will arrange a 20-minute introductory call.

WADAA

A clear start for your brand

Every detail presents the same brand.

When packaging, website and content are developed together, the identity reads more clearly. We define what your project needs, then build every application on the same foundation.

A clear direction

A name, concept and visual language that guide every design decision.

Connected applications

The identity carries from the pack to the website and social templates.

A defined scope

Clear deliverables and review stages agreed before work begins.

Featured Case Study

WADAA — a brand-building journey

A Saudi dates brand for which we built a connected journey, from naming and identity to packaging, website design and development, and digital applications.

Pre-launch stage · images include presentation mockups

01 · BRAND FOUNDATIONAn identity inspired by the spirit of Madinah

02 · PACKAGING SYSTEMA packaging system that grows with the product lines

03 · BRAND APPLICATIONSA consistent experience on and off the screen

Connected decisions · Consistent applications

How did the idea reach every application?

From the name and logo to the pack and the website, these are the stages Sara delivered for the project.

0101 / CONCEPT

Name and story

We set the brand foundation through naming and concept, giving the name a clear direction for the identity and every application that followed.

0202 / IDENTITY

Identity and stationery

We developed the logo, colours, typography and visual elements, and applied them to stationery to form one language that extends to packaging and digital media.

0303 / PACKAGING

Packaging and product lines

We designed a family of packs carrying the WADAA identity across product lines, with variations inside one visual system.

0404 / DIGITAL

Website design and development

We carried the identity into the website pages, product presentation and brand story, with desktop and mobile layouts in the current pre-launch version.

0505 / LAUNCH

Launch-ready digital presence

We prepared a visual direction and digital applications to introduce the brand on social platforms, keeping them connected to the packaging and website.

Digital Experience

From the pack to the screen, the same WADAA identity.

Sara’s role included website design and development, linking pages, products and the brand story through the same visual language. Screens from the pre-launch version.

wadaaco.com

Website design and developmentThe identity translated into pages and digital applications

Desktop and mobileThe current version across screen sizes

A consistent identityColours and visual elements linked to the packaging

Product presentationProduct pages and the brand story

SARA BRAND · A scope that fits your project

Every part of your brand, one vision.

We tailor the scope to your project stage: from building a brand from scratch to developing an existing brand and connecting its touchpoints into one system.

Brand strategy and naming

Understanding the market and audience, building the idea, naming, and the direction behind every decision.

Visual identity

Logo, colour system, typography, usage rules and a visual system that scales across every touchpoint.

Packaging design

Turning brand strategy into a pack that is seen, understood and stands out on the shelf and online.

Website design and development

User experience, responsive layouts, clear navigation and performance that turn identity into a practical digital experience.

Social media launch kit

Visual direction, templates and launch messages that help the brand enter the market consistently.

Stationery and guidelines

Applying the identity to print, with usage rules that keep the work consistent after handover.

Getting ready to launch?

We start from where your project is.

Whether you are starting with a name or have an identity that needs applications, we define what your launch requires. We work with dates, coffee, chocolate, food and gifting brands.

A new ideaYou need a name, an identity and applications to introduce your project.

An existing identityYou have a logo and need packaging, website and content connected to it.

A new product lineYou need new packs that keep your brand identity.

Our process

From the idea to launch-ready files.

We understand your business and project stage, define the scope, then build the identity and apply it to the touchpoints you need.

Understand

The business, market, audience, competition and the space the brand can own.

Build

The concept, a name where needed, brand strategy and visual identity.

Apply

Packaging, applications, website, content and everything the brand actually needs.

Prepare the launch

Touchpoints and materials ready for a consistent, market-ready appearance.

Applications from the WADAA project

See how the identity carries across applications.

Click any image to view it full size. Images include presentation mockups.

Before we start

Details to help you decide.

Sara’s team coordinates the identity across the agreed deliverables, with clear responsibilities and review stages.

Do I need the full package?

We define the services based on your project. We can build the brand from scratch or deliver only the applications you need.

How much does a project cost and how long does it take?

It depends on the scope: number of packs, website pages, templates and review rounds. We set out the price, timeline and deliverables in the proposal before we start.

Does the work include printing and advertising?

Design, development and handover are defined in the proposal. Printing, photography, production and ad budgets are quoted separately when needed.

What do we discuss in the first call?

Your business, project stage, city, launch date, required services and approximate budget; then we agree the right next step to prepare the proposal.

Discuss your project

From the name
to the launch.