Media production has been on the rise for years—it’s the one product that never gets old and is always a great way to advertise your business.
Even before the lockdown of the COVID-19 pandemic, media production was big. Over 300 hours of videos were being uploaded on YouTube every single minute. And Different apps like Facebook, Instagram, and Snapchat have been getting in the same wave of video content, too, especially apps like Tik-Tok that is completely dedicated to video content.
The point is people love video content, and there’s something special about video marketing that it is with the right video, you can convey an incredible amount of information in a matter of moments.
Is video marketing right for your business?
Video marketing has lots of challenging aspects, and one of them is the fact that good video ads are very business specific. Some general themes and ideas can inspire you, but ultimately, the right video ad for your business must be specific and one-of-kind to your business.
A well-made video ad says a lot; it’s the method in which you can invest much time and money and end up with unexpected results.
Video marketing establishes trust, and trust is the foundation of conversions and sales, and the whole concept of using video marketing is based on trust and creating long-term relationships between you and your clients.
The ability to explain absolutely ANYTHING!
If you are launching a new product or a service? The first step you should take is to create a video to show how it works.
Studies have proven that 98% of users say they’ve watched an explainer video to learn more about a product or service. And that’s the main reason why 45% of businesses which use video in their marketing plan said that they have an explainer video on their home page. Of those businesses, 83% said their homepage explainer video was effective.
Need to explain a complex concept or an idea? Create animated videos. Animation can bring concepts to life that no text or live video ever can; animated videos are a perfect combination of entertainment, nostalgia, and simplicity.