Why you must measure brand awareness?

Why you must measure brand awareness on social media.

Brand awareness measurement is one of the hardest marketing KPIs you can track, it is very hard to measure its effectiveness and do ROI calculations.Brand awareness is a concept that’s very important for brand managers, they always put strategies on how they can increase it, but measuring brand awareness accurately.What are the metrics you can track is social media brand awareness measurement?

The Reach:

The number of audiences who saw your content, when your organic reach grows, means you’re growing the size of your audience by gaining followers or earning many shares.This metric will be very effective for you if your brand cares the most about how many people know who you are and are familiar with your brand’s name and products.

Engagements rates:

The engagement rate is the number of comments, reactions, and shares that your posts receive, or the average number of comments, reactions, and shares per post.This shows how much people interact with your page’s content, which Indicates how much your brand reverberates with them.

Your brand’s mentions:

Your audience often uses the names of brands to refer to them in different posts, so when you monitor the discussion, it can provide you with very valuable information, it can also lead to honest feedback and objective insight into your brand.

Using surveys:

If measuring the reach, engagements, and mention didn’t work, surveys might be your only way to measure brand awareness.Surveys are a great way to discover if a certain demographic is aware of your brand, also there is a lot of flexibility when it comes to surveys: you can send surveys to a specific audience, you can ask specific questions about specific products, and they can be online or offline, whatever suits you the best. Are you looking to organize successful advertising marketing services? We would like to introduce Sara advertising as the leading advertising agency in the region. We can support your digital marketing services in the MENA region; through our office in Egypt.We are an all-inclusive, advertising and digital marketing agency focused on creating unique, iconic advertising experiences, we merge creativity with practical application to elevate brands.Sara advertising integrated digital advertising agency that shares creativity and innovation to provide brands with strategic marketing insights, strategic marketing planning, and strategic creative solutions.Our team of strategists, marketers, digital marketing managers, and business developers integrate seamlessly with your business to execute A growth plan that generates new leads by building your brand identity in target markets, Through the services you provideAdvertising, digital marketing egypt, corporate event services, Web Development, SEO services, logo creator, Content Creation, Web Design, marketing strategy, Motion Graphics, Brochure Design, Packaging Design, Videography, event management, Corporate Identity, catalogue design, Printing Solutions, Animation Design, event productions, Internal Branding, Commercial Photography, Display Solutions, social media marketing, branding design, Radio Advertisements, TV Advertisements. Contact us: +20 1111906422 +2 01144409743

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