SPORTS ZONE × SARA COMMUNICATIONSCREATIVE. COMMERCE. A DIFFERENT GAME.

THE SPORTS ZONE CASE

PLAYBEYONDTHE FEED.

A sports retail story in creative, content
and the decisions behind performance.

Get into the game ↓

THE WORK, IN PLAY.

SPORTS ZONE / CREATOR CONTENT

01 The thinking 02 The motion 03 The creative 04 The result

01 / THE GAME PLAN

One store.
Different moments
that matter.

A multi-brand retailer needs more than one way to connect. We built the creative around the product and reviewed the account around the buying decision.

01 / GET NOTICED

02 / MAKE IT RELEVANT

META ACCOUNT REVIEW13.5×

Reported ROAS
16–31 August

Read the result in context ↗

MOVE 01 / ATTENTION

Give the product
a world to live in.

AI-led films and sports contexts turn product ranges into visual stories, from training routines to everyday wear.

Explore the films ↗

MOVE 02 / RELEVANCE

Make the next
choice easier.

Use clear offers, collection stories, product details and creator demonstrations to answer the buyer’s questions.

Explore the creative ↗

MOVE 03 / EVIDENCE

Know what
the numbers say.

Review campaign structure, catalogue selection and messaging. Then read the reported result with its period and attribution context.

See the account review ↗

02 / THE MOTION

Made to stop
the scroll.

Four finished films created by Sara.
Product stories, everyday contexts
and sport-led scenes.

This portfolio showcases the wider creative scope. The individual assets have not been attributed to the documented performance change.

04 / THE HUMAN CONNECTION

Less distance.
More connection.

Two UGC executions produced by Sara, adding creator-led product handling, training context and spoken presentation to the content mix.

UGC

Help people
picture the product
in their own routine.

From opening the package to showing the fit, texture and details. The creator format gives the product room to be explained.

Creator coordinationProduct demonstrationVideo production

05 / THE PERFORMANCE REVIEW

The next move?
Read the result.

THE TWO REPORTING WINDOWS

June · 30 days
16–31 August · 16 days

See the full comparison ↓

RETURN ON AD SPEND

2.4× →

13.5×

Meta-reported ROAS
in the August window.

COST PER ORDER

EGP 1,152 →

EGP 170

Approximately 85% lower
cost per recorded order.

CLICK-THROUGH RATE

1.47% →

4.44%

Higher reported CTR
in the August window.

The numbers, in context.

Platform reporting. Different window lengths.

Metric	June30 days	16–31 August16 days
Ad spend	EGP 59,922	EGP 27,359
Attributed revenue	EGP 146,777	EGP 370,312
Recorded orders	52	161
Reported ROAS	2.4×	13.5×
Cost per order	EGP 1,152	EGP 170
CPM	EGP 110	EGP 107
CTR	1.47%	4.44%
CPC	EGP 7.49	EGP 2.41

Source: the supplied case record, citing Meta Ads Manager. Attribution: 7-day click / 1-day view. These are different reporting windows, not a controlled experiment. Attributed revenue is not collected revenue or profit. The case also records August frequency of 7.6 and an approximately 19% lower average order value.

WHAT WE CHANGED

Clearer structure.
More specific buying reasons.

CPM changed little, from EGP 110 to 107. That prompted a closer look at the message, offer and campaign setup.

Restructure the campaigns.

Move from one broad clearance campaign to four catalogue CBO campaigns, each organised around a defined offer, with a planned budget of EGP 500 per day.

Clean the product sets.

Include in-stock, genuinely discounted products. Match the assortment to the offer and season being advertised.

Make the copy specific.

Use Egyptian Arabic to address product authenticity, cash on delivery and shipping availability.

THE TAKEAWAY

Read the offer, message and structure alongside the media metrics—then assess the result with its full reporting context.

06 / SARA’S ROLE

Connected work.
A defined role.

The project brings performance decisions and creative production into one case. Each workstream has its own purpose and evidence.

01Meta performance strategy+

Account review, campaign restructuring, catalogue offer organisation, product-set selection and messaging changes, as documented in the supplied case record.

02AI-led content production+

Four supplied video executions across product-led, lifestyle and training stories, created by Sara.

03Social content & design+

25 supplied design assets covering sports contexts, brand collections, product features, offers and calls to action.

04Creator coordination & UGC production+

Two supplied creator-led UGC videos, including product handling, presentation and training context. Broader influencer-campaign outcomes are not included in this case.

07 / YOUR NEXT MOVE

What’s holding
your store’s
next move back?

Your campaigns. Your offer.
Your creative. Your buying journey.

Share your store and current challenge.
We’ll discuss where to start.

salwa@saraadvertising.com ↗+20 111 190 6422 Discuss on WhatsApp ↗

PROJECT ENQUIRY

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Advertising & Branding agencysince 3 May 2005

Contact

Call: +20 111 190 6422

EGWhatsApp EG KSAWhatsApp KSA salwa@saraadvertising.com

PLAYBEYONDTHE FEED.