First of all, let’s define bounce rate;
it is the percent of website visitors who leave a webpage without taking any action, such as making a purchase or clicking on a link, or filling a form.
Bounce rate is very important due to many reasons; as it’s a very important term to understand to know how it impacts your digital marketing strategy.
It indicates how well people are engaging with a website’s content.
When you have a high Bounce Rate, it lets you know that your website or specific pages on it, has issues with either the content or user experience or even the page layout.
A good bounce rate in your webpage might be a factor in google ranking.
Bounce rate is important because when you make your calculations, you will know how to stop a visitor from bouncing, and that will also help increase your conversion rate.
Do you have to know exactly where the traffic is coming from? And how can also affect your bounce rate? For example, using social and display ads are in the 40 – 55% range while emails lead to a low bounce rate of around 35%, where your traffic is coming from is a very important factor in your digital marketing plan to consider and work on when managing your bounce rate.
So, what exactly is a good bounce rate?
A good bounce rate varies from different types of websites and industries, but the overall percentage that studies have shown is that the average bounce rate should be “41 – 51%”
And the differences from different types websites is (Landing pages 60 – 90% / Blog’s 65 – 90% / non-e-commerce content 35 – 60% / E-commerce and retail 20 – 45% / B2B websites 25 – 55%)
Ways to Improve your bounce rate
-Navigation is the key:
If you have an e-commerce activity, or landing page, or any type of websites, you must make it easier for your visitors to get to what they are looking for as quickly as possible and with minimum stress and thinking, because one of your visitors feel they can’t reach the information they’re searching for, they will instantly leave your website and go visit a competitor’s page.
The CTA’s button placement on your website is very critical, you must consider every element such as; color, copy choice, and size because a well-placed call-to-action should spark this action.
-Try using videos on your website
Some studies about bounce rate have said that using videos on a website lowers bounce rate by 11% with some reporting up to a 34% reduction.
You can use embedded videos from your YouTube channel or any other account if they’re suitable with what you’re offering.
-ALWAYS improve your content
You must always be up-to-date in what people are looking for in their searches that are relevant to your industry, and add all the information they’re looking for in an attractive, easy way with clear lines and useful information.