Are Facebook Groups important in digital marketing? Since its inception in 2004, Facebook has proved useful not only for personal but also for business purposes. It’s completely useless to create a marketing campaign today without taking Facebook into account.

This social network is a low-cost marketing space that makes it ideal for small to medium businesses and allows users to promote their products, services and brands through photos and videos while maintaining communication with customers.

There are two ways businesses can use Facebook to promote you can create a Facebook page that will allow you to use paid advertising tools.

On the other hand, Facebook groups focus more on some of the interests and aspects that depend on the discussions and participation of their members, making them an ideal way to build contacts with current and potential customers. For businesses to succeed, both pages and groups should be used to market them, but it’s difficult to feed Facebook groups.

Set basic rules

For Facebook groups, administrators and managers as the group’s owner, you should also set the rules of conduct in your group to avoid any abuse, personal attacks against you or your clients, or any other negative and violent behavior.

You have a responsibility to protect yourself and your clients from any wrongdoing by other members when we face these kinds of comments and it’s necessary to create order and respect among the group members.

Direct customer service

As a business, the idea is to connect with your current customers, plus potential customers in this way you can get feedback on your products or services, and deal with their questions and complaints.

Your group should be a safe place where your clients can discuss issues that concern them or find clarification of particular problems.

This level of customer service is an essential aspect of your promotion and the advice and contacts you share will inspire members to share and express their opinions.

It should respond to posts, questions and complaints within 24 hours and deal with this personally and always be polite to clients regardless of the issue or tone of the message.