Have you ever tried a product or service, and then you send a good review to the company or service provider?
Overwhelming experiences have to be shared, and this tactic in the marketing world is called ‘’User Generated Content’’, which means any content created and published by users of a specific brand, and it is an unpaid effective tool that leads eventually to the brand success.
User-generated content (UGC) has many forms like images, videos, social media posts, reviews, and testimonials.
The most popular example regarding this tactic, ‘’Cocacola campaign’’.
Do you remember when Cocacola personalized coke bottles, and put different names on the bottle, and asked users to share their experience with their name by sending photos or videos!
In UGC, consumers themselves play the role of the promoter of a specific brand.
How do companies benefit from UGC?
– if the brand wants to implement the UGC technique, they have to keep up with trends that attract audiences in different markets, and users perfectly know which brands provide authentic and transparent experiences.
-It is a cost-effective method, as companies pay nothing and it leads to long-lasting results.
-Generate a high percentage of ROI, according to ComScore statistics, brand engagement rise by 28% when users are exposed to share their experiences.