Jeff Bezos once said: “A brand for a company is like a reputation for a person, you earn reputation by trying to do hard things well.” To understand how it affects your brand, you must first have a clear base of what corporate identity is. It’s simply what makes your brand unique! It’s what drives customers to choose your brand over other competitors.

Corporate identity includes several aspects including, what your brand offers and how it communicates with its audience. One of the most effective tools to represent a corporate identity is the visual identity.

So, how is corporate identity different from visual identity?

A visual identity is what the audience sees or perceives with their own eyes. It’s any type of visual content that brands use to communicate with their audience.

Visual identity includes the logo, patterns, textures, shapes, designs, or any other visually seen content. Visual content tends to capture the audience’s attention by 94% more than regular content.

On the other hand, a corporate identity includes any content or activity that promotes the brand’s values, beliefs, and equity. Any activity designed to highlight the uniqueness of the brand can undergo the overall identity of the brand.

Therefore, it can be said that the visual identity is part of the whole corporate identity.

How can corporate identity push your brand towards success?

One of the most obvious reasons why you should establish a strong corporate identity is to get highly recognized. An attractive identity is what sticks in the minds of your audience.

Branded giveaways are a crucial part of your corporate identity. They can take the form of brochures, flyers, notebooks, pens, or any item that reminds your audience of your brand.

According to a recent study, branded giveaways can increase your business sales by 40%

Tips for creating a unique corporate identity.

-Make sure that your appearance on social media and your website is aligned with your brand’s values.

-Understand your audience and their needs.

-Choose a simple and easily memorable logo.

-Choose a color palette that is comfortable for the eyes.

-Reflect what your brand’s beliefs in your content.