Principles of effective website design

An efficient website design should fulfill its considered purpose by transmitting its particular message whilst engaging the visitor.

Several factors like consistency, colors, typography, imagery, simplicity, and functionality all contribute to good website design.

When designing a website there are many key elements that will contribute to how it is perceived. A properly designed website can help develop trust and guide visitors to take action.

Causing a great user experience requires making sure your website design is optimized for usability and how easy is it to use.


The over-designed website may not work, because simplicity is the ideal method to go when you consider the user experience and the usability of your website.

-Easy navigation

Your website navigation is key to retaining visitors, if the website’s navigation is disturbing, your visitors will give up and find what they need somewhere else. Keeping navigation clear, intuitive, and consistent on every page is your key.


Your website content is one of the main factors to keep your visitors interested in what you offer them.

Using powerful language great content can attract and urge visitors by converting them into customers.

-Loading time

Waiting for a website to load will cause you to lose your visitors. Nearly half of web visitors expect a site to load in 2 seconds or less and they will possibly leave a site that isn’t loaded within 3 seconds.

-Mobile friendly

More people are using their phones or other devices to browse the web. It is critical to consider building your website with a responsive layout where your website can adapt to different screens.