Why Email Marketing is an irreplaceable tool in Digital Marketing nowadays?
As we use email daily, it’s been forgotten that email marketing campaigns can leverage your digital marketing strategy to a new level because it’s always the best way to reach & communicate with your customers effectively. We decided to help you with some statistics showing how effectively is Email Marketing to your digital strategy.
In case you aren’t aware, we got to tell you the fact that 90% of marketers use email as the primary channel for generating leads. That’s why you should care to put an extra effort into creating an email marketing strategy to not only drive traffic to websites but also provide an incentive to your consumers.
Email copies aren’t effective for only driving sales to your business, but also building trust with potential consumers and maintaining loyalty with existing customers. Email is a major component that helps to facilitate your conversion funnel effectively.
What really amazes, that Email is 40% better at converting (in comparison to Facebook and Twitter), which means that most of your investments are going the wrong way, because Email Marketing could be the tool for doubling up your business conversion leads in no time!
Although it might sound strange but 80 % of B2B marketers find email to be the most successful channel for content distribution & an effective tactic for their business success. As 80% of business professionals believe that email marketing increases customer retention. Meaning that whether B2B or B2C, Email Marketing is the effective tool that misses your strategy.
That’s why you should be wondering how your business has been surviving all that without Email Marketing!