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Your Guide To Understanding Digital Marketing/

Recently, the concept of digital marketing has spread enormously, making some business activities dispense with being in a physical place and just digital interaction.

What is digital marketing? It is to use all available means of technology, above all the Internet, in order to reach your customers and increase sales, which is known as digital marketing.
But what is meant by the basics of digital marketing?
The questions you have in mind we will write about in this article from Sara Advertising

What is digital marketing

Digital marketing is the use of digital technology and electronic means of communication to promote products and services and build relationships with customers.
Digital marketing aims to reach the target audience more effectively and influentially by taking advantage of social media channels, email, and other advertisements.

Importance of digital marketing

  1. Direct interaction between the customer and the business:
    Through our knowledge of the basics of digital marketing, the customer can comment directly to the business on the social media pages and then communicate with him easily for after-sales service to develop the product.

  2. Ability to target well:
    Customers’ preferences for behaviour and interests have become available for targeting. Through social media ads, you can target your customers accurately.
    You can target according to different criteria, including:
    – Age.
    – Type (male/female).
    – Interests.
    – Research words.
    – Academic qualification.
    – Geographic location (both
    – where the customer lives and where he is now).

  3. Ability to control the marketing budget:
    Meaning is not low cost of digital marketing but meaning your ability to control the rate of expenditure depending on the results and profits of your business.
    Through ads you can pay for every targeted customer who watches a promotional video of your product and this is an alternative to TV ads at times you can’t target the customer privately.

  4. Capacity to collect and reuse data:
    A distinctive feature of advertising is the ability to collect data for business owners and then reuse it again to make direct marketing offers to the customer or to follow up on after-sales service to the old customer.

  5. Ability to accurately measure results and improve campaign:
    One of the most important features of digital marketing is the ability to follow up and analyze the results of the campaign at all times and then make the appropriate decision on modifying or developing the campaign to fit the company’s objectives.

  6. Speed of results compared to traditional marketing:
    The proliferation of your social media marketing campaign enables you to guide your campaign to your target site and you can measure the impact of results in a short time compared to traditional marketing.

Digital Marketing Strategies

  1. Content marketing.
  2. Internal and external marketing.
  3. Social media marketing.
  4. SEO.
  5. Search Engine Marketing (SEM).
  6. Commission Marketing.
  7. Email marketing.

Each strategy has specific characteristics that differ according to each business. We do not prefer to use one strategy but determine the best by type of business.

Market Analysis

One of the most important elements of business success without which marketing is incomplete is market analysis, which is generally the provision of accurate, detailed information about industries, customers, and competitors.

Market Analysis Steps:

  • Determine the purpose of the analysis.
  • Search your business.
  • Identify the market and target customers.
  • Competitive landscape analysis.
  • Analysis of market gaps.
  • Anticipate the quantity of sales.

Social Media Channels

Marketing channels are the means through which marketing strategies are applied to advertise a particular business and its services.
One of the most important platforms is:

  • Facebook.
  • Instagram.
  • Twitter.
  • YouTube.
  • Snapchat.
  • TikTok.

A specific platform may suit you depending on the location of your business and depending on the target audience or type of activity and may suit all social media channels to achieve the desired spread.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO), abbreviation for Search Engine Optimization, is the process of developing the site to improve its appearance on Google by simply searching the keyword inside the site.
Search engines are the most powerful source of website visits where customers are resorting to sites to search for a particular problem they face or to search for a particular product or service.

What are the most important criteria for topping the search results site?

  • Quality of content.
  • Page loading speed.
  • Page classification.
  • On-site traffic rate.
  • Rate of visits within a single page.
  • Choose the right keywords.
  • Continuous update of content.

Common Challenges in Digital Marketing

Many marketers face some problems that present the challenge of digital marketing and may cause these problems after ensuring a permanent profit.
Let us learn about the most important challenges facing mosques:

  • Work a lot at first.
  • Proportion of profit to effort.
  • capital.
  • Follow-up customers.
  • High marketing competition rate.

How Sara Advertising Agency can help you in the fields of electronic marketing

Sarah Advertising Agency can help you in the field of e-marketing in many different ways. Here are some services and activities that SARA can offer in this area:

  1. E-Marketing Strategy:
    Market Analysis and Target Audience.
    Develop a dedicated marketing strategy that includes social media, online advertising, email, content, internet search, and more.

  2. Managing online advertising campaigns:
    Preparing and implementing online advertising campaigns on platforms such as Google Adwards, Facebook, Instagram, Twitter, etc.
    Improve advertising campaigns to ensure maximum return on investment.

  3. Social Media Management:
    Create and manage the company’s social media accounts.
    Publish sexy and attractive content and interact with followers and potential customers.

  4. SEO:
    Optimize your website to increase site visibility in organic search engine results.
    Search for keywords and improve content to improve search engine ratings.

  5. Content production:
    Create high quality content such as articles, videos, photos, and more material that attracts the audience and enhances the brand.

  6. Performance analysis and evaluation:
    monitoring and evaluating the performance of e-marketing campaigns and providing periodic reports showing successes and opportunities for improvement.

Sara Agency will work with you to understand your business needs and goals, and offer a personalized solution for better e-marketing success.
It is always preferable to speak with a Sara Agency to determine how it can better support your business based on your own needs.

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Conclusion

Digital marketing shows its great importance in today’s business world.
It is a powerful way to reach customers and customers effectively and effectively while achieving tangible results.
By using digital technology and platforms, companies can build relationships with their audiences and strengthen their brand in ways that were not possible in the past.

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