On social media, Avoid these mistakes, وسائل التواصل الاجتماعي users are growing at a massive pace. , and expected to rise in the coming years. These people spend a lot of time on various social media platforms, which forces companies to spend a lot of money on social media marketing campaigns.

إذا كنت تبيع على وسائل التواصل الاجتماعي ، فتجنب هذه الأخطاء

The social media selling process became one of the most popular and effective sales methods, and as social media platforms grew in popularity, businesses began to know how essential social media is to their sales process.

التركيز على المبيعات والأرباح بدلاً من العلاقات مع العملاء

وسائل التواصل الاجتماعي is the place where people connect and engage in a personal way so, when a business joins social media and gets straight to trying to close the sale, it brings a bad image to your business.عندما تبدأ في الدخول إلى عالم مبيعات وسائل التواصل الاجتماعي ، يجب عليك التركيز على المجتمع وتقديم قيمة لجمهورك ، وعندها فقط ستبني علاقات ذات مغزى حيث يحب العملاء مشاهدة صفحتك وشراء منتجاتك.انشر محتوى متعلقًا بنشاطك التجاري يكون إعلاميًا ونسبيًا وممتعًا ومحفزًا للتفكير ومفيدًا ، وما إلى ذلك. حافظ على تدفق منتظم من المشاركات حتى يعرف الناس ما يمكن توقعه منك وبالتالي يظلوا مشاركين.You should be authentic, share live videos, share interesting facts, have a sense of humor, share important news, respond quickly, focus on important industry changes, and provide good customer service. 

استهداف غير محدد

One of the most common mistakes in the social media selling process, is non-specific audience targeting, social media and especially Facebook, is a very competitive place to advertise, so, you need a specific clear message to a specific well-chosen audience to be effective, and if you sent your message to everyone, it’s not likely to be effective on anyone. 

استخدام النظام الأساسي الخاطئ

There are lots of social media platforms you can use in the selling process, but not every social media channel is created equal because the platform’s popularity may not mean it’s an effective tool to reach your ideal customers, and if you are having trouble finding success on social media, it may be because you’re not using the same channels as your targeted customers.

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