+20 1111906422

How to make an exhibition successful?

How to make an exhibition successful?

How to make an exhibition successful? Exhibitions are your chance to show off, whether you’re displaying a product, skill, or service. exhibits are designed to provide you with the perfect platform to present your business at its best.

These events are unique in that they provide a place to pick up qualified clients or lead face to face Attendees will attend an exhibition because the content/presentation will provide them with something they are actively looking for.

Exhibitions in Dubai create qualified sales that you may have to work extra hard to reach through other channels.

what is exhibit mean

before knowing How to make an exhibition successful? you need to know what are Exhibitions, which are places where goods are displayed. It is a place where models of scientific, artistic, or industrial products are displayed, etc.

The word” exhibit” has a broad meaning, but it is usually called Exhibitions of international character” that record the progress of civilization.

Art and industry are among the most important aspects of activity Exhibitions. Then science and industrial inventions progressed in this field.

The purpose of these Exhibitions is to raise the level of public taste and to promote international understanding. There are international fairs in Cairo, Damascus, Riyadh, Dubai, and other major cities.

what is the definition of the exhibit? Exhibitions & Display of certain abilities, skills, or creative artistic activities aimed at entertaining the audience.

The person who does this type of work is usually an artist, athlete, or someone who has a special ability and wants to make their exceptional abilities known to a group of onlookers

How to make an exhibition successful?

To organize ideal and successful Exhibitions, some conditions must be met, so

The first thing you need to do is clearly define the objectives of the Exhibitions.

Based on the type of Exhibitions you are trying to organize. Here are some examples to know How to make an exhibition successful?  according to exhibition companies in Dubai:

1- Things You Need If It Is an art/photography exhibition

  • Generate sales of your business.
  • Promote new pieces of action.
  • Deliver a message across your business.
  • Brand building

2- If it is an exhibition dedicated to trade or industry, you need the following:

  • Obtaining sales from the exhibition space to return vendors and related brands.
  • Build brand awareness and respect.
  • Create a fuss.
  • Having face-to-face contact with qualified leads.
  • Generate an opportunity for market research.

3- If it’s a fashion show, you might need the following

  • Follow the new fashion.
  • New line promotion.
  • Generate sales.
  • Create a fuss.
  • internal Brands increase.

how to plan an exhibition?

How to make an exhibition successful? The key to success is careful exhibition planning or event and leaving an unforgettable impression on your Exhibition visitors.

You also need to create a detailed plan for all your Exhibition activities you can use an exhibition agency in Dubai, which gives you, exhibition stand design and the best exhibitions planner in Dubai. 

Trade shows also give you a great opportunity to interact with your audience face-to-face and build lasting and stronger business relationships.

Here are some helpful Exhibitions planning tips that will help your company stand out and succeed at every show:

1- Review budgets against actual expenditures

Look at your company’s financial records from the previous year. To be able to work out the actual expenses for each event you attended over the past year, review that spending against what you’ve set in your marketing.

2- Ensure accurate ROI for each event

Review what you spent to identify shortcomings, see where the money is being spent, and come up with a plan on how best to save money or increase value for marketing your events

In addition, you will be able to determine if your future budget is accurate and adequate.

3- Create an event schedule

Make a list of the events & activation you intend to participate in. Include information about each event such as:

  • Event name, date, and location.
  • The size and direction of the event.
  • Event budget.
  • Event Objectives.

4- How to make an exhibition successful? Create a feed

Your summary should include all the information needed to ensure that you achieve your goals, including:

  • key messages.
  • Promotional offers are used before the show, during the show, and after the show.
  • Key metrics for ROI or event success.
  • Wanted to look at your offers.
  • Meeting/hospitality space.
  • audiovisual integration.
  • Product View.

5- Get to know the exhibitors

Once you’ve confirmed your space at an event, make your success more likely. Ask the organizer for a list of approved exhibitors.

(most fairs make them available online) and check out your competition and find out as much as you can about them.

What products do they offer? Are they planning any interesting marketing activities during the show? Do they use interactive technology? Use this information to improve your bidding digital marketing strategy.

6- Use different methods of marketing

Your next step is to develop a marketing plan before, during, and after the show. Use a multi-method approach to make sure everyone knows you’re attending a fair and where they can find you.

Did you know that most visitors decide which suites they will visit before the event begins?

With thousands of Exhibitions taking place around the world, it is important to choose the right one. Do your homework and find out as much information as possible about the shows you are interested in.

Exhibitions are a great marketing tool, especially for increasing brand awareness, launching new products, and growing your customer base.

But, not everything will be right for your company. To achieve a good ROI, think and select the offers that you think will fit your business best.

Read More: The 5 Stages of The Customer Journey

how to prepare for the exhibition booth?

There are many exhibition companies in Dubai and exhibition stand designers in Dubai, which give you exhibition stand design.

You just want to follow some simple best practices and strategies according to exhibition stand Dubai so that your booth is interesting and attractive to prospects at your conference to know How to make an exhibition successful?:

  • Include a big and amazing picture on your screen to grab people’s attention.
  • Make sure your company name and purpose are clear.
  • Use a large font that is easy to read.
  • Be creative and use your screen to prove your brand identity.
  • Keep your design simple so people don’t get overwhelmed.
  • Keep your trade fair booth clear of obstructions so that people can reach it easily.
  • Make sure nothing is blocking the content on your screen.

how to attract visitors to your exhibition stand?

If you want to draw attention to your exhibition stand design, here are some clever tricks to help you do that:

1- Distribute prizes to your audience:

It is preferable that the prizes be presented to the public, as well as the daily raffles.

As many visitors look for prizes offered by the exhibitions, the draw for them is open.

2- Allocating a media center for the exhibition:

Through this media professionals and journalists can hold meetings, make press coverage, and host speakers and visitors to the exhibition.

The center should contain all the necessary technologies for coverage and computers.

3- Allocating a platform for lectures and presentations:

This helps to create an atmosphere of fun and interaction from the audience, and it is preferable to have a variety of events that attract visitors.

The organization of the accompanying courses and workshops attracts many visitors to the exhibition.

As many of the interested visitors to the exhibitions are keen on the presence of training courses provided by experts and specialists.

4- Customer service through the presence of specialized:

employees who answer the public’s questions and inquiries and provide information about the departments in both Arabic and English.

5- Providing restaurants and coffee places:

gives visitors an atmosphere of comfort in addition to the free Wi-Fi network so that visitors can contribute to introducing the exhibition and conveying the event to others.

Read more: How to create a killer digital marketing plan?

how to make an exhibition catalog?

The qualifications of a good catalog  for a gallery are:

  • The catalog copy should be clear, concise, easy to read, and based on category, education, or even entertainment.
  • The catalog user must be able to find all the information needed to make a purchase decision or risk losing the sale.
  • Order information and pricing should be presented in easy-to-read tables.

how to prepare for the exhibition booth?

Companies that want to market their products rely on their own factors in designing booths for their exhibition, which are:

1- Lighting:

Lighting plays an effective role in attracting the attention of the invitees. The more attractive and cheerful lighting, the greater the expectations for the success of the Exhibitions.

2- Color:

The colors of the booths must match the colors of the resident brand of the exhibit, as the colors are the main element to attract attention to the product.

3- Space:

The space of the booths depends on the location of the division assigned to the exhibition.

If the exhibition is very large, the booth must be huge and equipped with more techniques and elements of attraction than the small booth.

4- Decoration:

The booth is the mirror of the product, so the material manufactured for the booth must be derived from the ideas inspired by the design of the product.

5- Height:

The height of the booths must be directly proportional to the area and height of the Exhibitions.

It is common knowledge that a booth with a high height attracts more attention than a short booth.

6- Budget:

Some important budget elements must be determined before the booth is implemented, namely: the number of Exhibitions for which the booths are expected to be used.

The durability of the booths, the extent to which the booths can be used in the work of other fairs, and the extent to which the booths achieve the company’s stated goals.

Read More: Photography in the digital marketing world

how can I exhibit in Dubai?

How to make an exhibition successful? In order to reach a high degree of professionalism, before you think about establishing an Exhibition in Dubai, you must know everything related to the investment steps in Dubai.

1- Determine the goal of investment:

It is to renew in any field you want to start, and here it seeks to determine the activity that is commensurate with the capital that you specify.

And it is considered the most important step to know how to manage your money properly and direct your money to the right investment, and How to make an exhibition successful?

2- Making a feasibility study for the project:

It is a plan represented in making a feasibility study for the project and determining the capital required to invest in Dubai in a large and accurate manner.

As well as a reserve work for it, as every economist must have a large economic portfolio in order not to be exposed to economic loss.

3- Studying the economic dynamics of the market:

This is represented in knowing what the market needs. There are some places that need special exhibitions, such as industrial areas.

how to increase pre-reg visitors before the exhibition?

There are many reasons why attendance at your fair is declining. Potential visitors may simply not know what the museum can offer them.

Previous visitors may not know if there is anything new to see, and people unaware of your brand may not be able to find you.

Or you may also not have a strong relationship with the community or with influencers. These tips for increasing exhibition visitors will help you address some of these areas and increase attendance:

  • Take advantage of social media.
  • Invest in digital marketing.
  • Website optimization.
  • Do something new.
  • Have a membership program.
  • Offer discounts.
  • Host unique events.
  • Connect with influencers.

In the end, How to make an exhibition successful? holding exhibitions in Dubai never stops, so you can refer to one of the exhibition companies in Dubai, which gives you the best exhibition stand design.

Don't forget to share this post !

Share on twitter
Share on facebook
Share on linkedin
Share on whatsapp
Share on email