If you want your business to expand in the 21st century, you must consider having a digital marketing plan in place.
Your digital marketing plan helps you establish the most functional digital marketing strategies for your business and then put those strategies into action.
Without an accurate digital marketing plan in place, you’ll likely end up wasting money and not making the influence you want.
A digital marketing plan can include business and marketing objectives, strategies you’ll use to meet those objectives, timelines, digital channels, and more.
How to create your digital marketing plan?
Define your goals
Clear, measurable, and attainable digital marketing plan goals help you define exactly what you want to accomplish and evaluate. When setting these goals, Include precise numbers and timeframes that can serve as benchmarks for your development.
Define buyer personas
You’ll never be able to create a successful digital marketing plan without knowing who you’re trying to reach. The second step of your digital marketing plan is creating buyer personas to define your target audience.
Buyer personas are fictional individuals that represent the characteristics of the people you’re trying to target to buy your products or services. They include your ideal client and the person who is most likely to purchase your business.
Competitive analysis and determine market share
If you want your marketing attempts to be effective, you need to know who you’re up against. A competitive analysis allows you to identify your competitors, calculate your market share, and develop the marketing strategies they retain.
SWOT stands for (Strengths, Weaknesses, Opportunities, Threats)
SWOT Analysis provides you with a scheme for analyzing your business in the overall framework of your market. It lets you identify what is and isn’t working, spot possible organic growth opportunities, and prepare for external threats.
-Calculate your budget & Channels
The next step in creating the best digital marketing plan for your brand is to calculate your budget. The budget will define how much you have available to spend on digital marketing activities, as well as guide you to certain channels and tactics.
And before you create a strategy, you’ll need to define the primary digital channels you’ll be using. Your choice of channels needs to take into account your audience, goals, and budget.
-Develop digital marketing strategies and tactics
After defining your channels, you need to develop your digital marketing tactics and strategies you’ll use in those channels.
And as you think through your digital marketing strategies and tactics, look for ways to differentiate yourself from the competition. If you do what everyone else is doing, you’ll have a hard time standing out.
-Create your calendar
A marketing calendar allows you to map out exactly when you’ll implement your digital marketing campaigns and plans. It also creates responsibility, ensuring you hit deadlines and effectively execute the plan throughout the year. A calendar also helps guarantee you are systematically reaching each of your many audience segments throughout the year.
-Measure the results and KPIs
The last step in creating a digital marketing plan and strategy is to measure your results through the description of the metric function and key performance indicators (KPIs). You need to compare the outcomes of your marketing efforts to the baseline as well as original goals. If the results are underwhelming, adjust and optimize, and then measure again.