According to recent statistics, there are 2.6 billion users on social media around the world, and to enhance relationships with your customers, you should be active on many social media platforms.Choose a suitable platform for your industry!You have to choose the platform that your target audience spends more time on, as it is required to do accurate research to acknowledge the preferable platforms for your audience.Choice of a specific platform also depends on your industry and the category of products you provide.It is preferred to always be active in social media on all platforms and to make sure that your followers existed on all channels. Build trust!Social media channels help to build a strong rapport with customers through exploiting all available opportunities to engage with customers and personalize the experience to achieve the perfect result.You should reinforce the value of your brand identity to build trust and credibility for customers. Visuals are more effective for engagement!There is approximately 50% of daily video viewers on Facebook, and experts expect that in recent years people spent most of their time watching videos on the internet.Live videos have popularity among brands that are seeking engagement of the audience in their activities, and according to statistics it proved that 80% of the audience prefer watching live videos of brands and then reading their blogs. Share regularly!You should make a regular schedule for your content and use automatic programs to schedule content, photos, and videos, and even in surveys for your followers. Utilizing social media in your marketing strategy is a vital matter to grow your brand, as it is every channel differs from others, so you have to know suitable approaches to improve your existence on all platforms.