Which social media platform will give you high ROI results? The social media platform that produces the highest ROI is searched, paid, and email. These digital or online channels include strategies like email marketing, search engine optimization, and pay-per-click advertising.

Social Media Advertising is now the main driver for providing revenue for businesses, why?

-57% of online shoppers will follow a brand to stay up to date about new products-Over 53.6% of the world’s population uses social media for more than 2 hours per day-54% of social media browsers look for products to purchase online

To choose the right platform, it’s important to understand your demographic

Each social media platform has various demographics and interests.And you choose your suitable social media according to your audience:

Facebook

is used for a wide audience to connect with old friends and interest groups

Instagram

Is mainly for influencers who have grown a wide network of followers

YouTube

Is a wide range of videos on different topics

LinkedIn

Works the best when reaching out to businesses and B2B transactions

Twitter

A microblogging network of quick messages to get the news out to the public

Snapchat

Works best with a younger audience that uses Snapchat for messaging

Pinterest

Females mainly use this platform for family, travel, food, and so on

TikTok

Is for the younger generation, which uses audience and video clips to engage audiencesMake sure to match your own audience with the social media platform by which you can match your content plan.