Is influencer marketing strategy effective? Or is it a huge waste of time?  

What is the meaning of influencer marketing?

Influencer marketing is a form of collaboration with an influential person to promote a brand, it could be a product, service, or campaign.

But in today’s digital world, social content creators can often offer more value to brands. These people have dedicated and engaged groups of followers on social media, they are known as “social media influencers.”

Influencers are viewed as authoritative sources of information by their followers, and the content that they create produces a lot of engagements as well.

Instagram is the best & most suitable platform to do influencer marketing, due to its high engagement rate and the average engagement rate on the platform is about 1.87% for influencers!


Find the appropriate influencer for your brand

When you set your goals for your social media influencer marketing campaign, you can move to the step of finding Instagram influencers, and this is an important step as well because your brand will be judged by who talks about it, that’s why it’s important to find genuine influencers who share similar values as your brand.

61% of marketers find it difficult to find genuine influencers for partnerships, and because of this reason, you need to do an accurate background check on every prospective Instagram influencer.

You should also check out the demographics of their followers and test if they match your target audience. In addition, you should check out their tone and values to understand if they are the right fit for your business.

And one of the important things you should check is the engagement rate to see how much their followers are interacting with their content. Along with that, you should also look through their comments to check the quality of the engagement. If the influencer can generate real conversations through their posts, they are probably worth partnering with.