AI tools and their relationship to e-marketing will highlight the significant transformations in this field thanks to modern technologies and AI applications.
Who told you the rules of the game would be fixed?
If you asked a man born in 1960 what advances in technology were like, he certainly wouldn’t have imagined that he could communicate with someone thousands of kilometres away from him via a touch-screen phone!
But will AI tools replace mankind one day?
The world is emerging before us with increasing speed, and technology and AI applications are playing an increasingly important role in shaping the future of marketing.
AI is also called “robots” for human intelligence, where it can do the same tasks but faster.
Its use has become common in marketing, and it has become rare to find a marketing company that does not use AI artificial intelligence tools for the benefit of its work, so that it is used by large companies.
Like Google for a competitive advantage.
We find that there is no plan or strategy without AI tools.
Unlike much expected, this is a modern concept, but the surprise began to be invented in 1956 by John McCarthy.
John used the term “artificial intelligence” with the aim of finding ways to enable the machine to simulate aspects of human intelligence.
His concept evolved during the 1960s and 1970s, beginning to appear in various aspects of life.
The development continued further and further as mobile phones such as Siri appeared in the iPhone or Google Assistant and other developments in our daily lives.
Its use has expanded and encompasses many aspects of our lives. We are all sure to have started adapting to its existence. We will cite some examples of its importance in marketing:
From years, not much and not little marketing was traditional, and we only saw current developments after the evolution of AI tools:
For example, now just mentioning the product name makes search engines full of the same types of products, and of course, with the search feature, once you search for a particular product, you find all social media channels full of the same results from competitors so that it reads our thoughts.
It essentially helps marketers collect and analyze huge amounts of data from social networks and the web as quickly as possible.
Let us offer you the most important ways to make the most of e-marketing:
ChatBot conversation robots:
They are software developed by a programmer that aims to interact with customers and provide them with full support.
These robots have the potential to serve more than one customer simultaneously until they become most of the components, if not all of them, use those robots to provide the best service and support to customers online, and most people may not find out that they communicate with a robot until the end of the conversation!
You can search for something on Google or Facebook, and if you go to see a YouTube video, you will find the same ad appearing on the YouTube video you’re watching.
Google uses artificial intelligence in marketing with a very accurate analysis of your activity on the Vogdo network. You tend to open YouTube and find that ads are constantly repeated on your favorite channel.
There is no room for experience in marketing, especially after the concept of artificial intelligence has spread to become rich in information and detail. You can analyze the data and use the results of the analysis to formulate attractive marketing messages.
Help you find out what consumers say about their brand. There are tools that enable you to know if opinions about your business are commendable or reprehensible.
The position is becoming more stable and entrenched, which makes competent staff believe that this is a threat to them, but can it replace humans?
It cannot fully replace human beings for several reasons that support human beings’ presence in the areas of action:
Sara Advertising Agency can offer a wide range of services in the field of e-marketing to help improve and enhance the digital presence of your business. Here are some ways the advertising agency can provide support in the field of e-marketing:
By providing these services, Sara Advertising Agency can help you achieve your e-marketing goals and enhance your brand’s interaction and attractiveness online.
Arguably, AI tools will be a partner for humans in areas of work rather than completely replacing them.
Humans will be instrumental in guiding, controlling and developing AI as well as delivering unique human capabilities that are difficult to enshrine in AI systems.