Brand reputation is one of the fundamental elements that brands should consider, as it drives by different things like providing affordable prices, high-quality products, after-sales services, and ETC.
If a company has decades of experience and existence in the market does not only mean that they have a good brand reputation,.
How does brand reputation affect customers?
It has a major impact on customer purchasing power, which accordingly affects their loyalty which translated into ultimate trust between brand and customers. A good reputation helps brands to grow rapidly and stands competitive in the marketplace.
Brand reputation management best practices!
-Content marketing, first!
It considers one of the key elements of inbound marketing strategy, as the more effective content plan, the better audience engagement, which in turn increases the conversion rate.
Social media is one of the important tools that many brands are depending on, as experts predict that by the end of 2021, there will be around 3 billion users which amounts to a third of the world’s population.
A positive and upbeat social media presence is a key driver behind the enhanced brand reputation
It is the key element that reinforces companies’ growth, and this would happen through increasing customer listening to know customers’ needs and their pain points.