How to make an exhibition successful? | Sara Advertising


Exhibitions are your chance to show off, whether you’re displaying a product, skill, or service. exhibit are designed to provide you with the perfect platform to present your business at its best. These events are unique in that they provide a place to pick up qualified clients or lead face to face Attendees will attend […]

Branded marketing Vs. traditional marketing

What is branded marketing? To know what best ways to use it, you first should wrap your mind around the concept of “branded marketing”.  Brands are now using it to reflect their brand values, vision, and identity. It aims to generate cognitive and emotional responses from the corporate target market. Corporations use branded marketing to […]

3 reasons why brands change their corporate identity

Your corporate identity is one of the fundamental elements of your success. It’s what makes you unique and breaks you out of the clutter. However, in some cases or scenarios, you might need to change your corporate identity. Changing a brand’s corporate identity has been recently common among local and international brands including ‘Etisalat’ and […]

The 5 stages of the customer journey

Understanding the process your customer goes through before buying a product is vital to brand success. This article discusses five main stages for decision-making from the perspective of your customer. This process is known as ‘the customer journey. Below we discuss what a customer journey is, and why you should use it in your marketing […]

4 ways to dominate digital marketing in 2022.

The digital marketing industry is evolving at a break-neck speed. It’s sometimes hard to predict what strategies will be most effective in the years to come. This article explores four of the most important trends that will be needed for successful in 2022. 1: Video marketing is the dominant aspect of digital marketing. Video marketing has […]

How can a photo session affect your product sales?

How can you create a killer photo session for your product? 1- Reflect your unique selling points. Make sure you bring out the unique features of your product. Your audience is looking to see why you’re different from competitors. Most importantly, they want to know what features you fulfill for them. 2- Shoot from different […]

How does your corporate identity impact your revenues?

Jeff Bezos once said: “A brand for a company is like a reputation for a person, you earn reputation by trying to do hard things well.” To understand how it affects your brand, you must first have a clear base of what corporate identity is. It’s simply what makes your brand unique! It’s what drives […]

How will the Metaverse affect your campaigns?

The Metaverse is a world where you can create your own virtual identity. Whether you’re an individual, brand, or business, it will alter everything we’re used to seeing in digital marketing. It will dramatically change how brands advertise their products and services. So, how will the Metaverse impact your campaigns? Just like any media channel, […]

What is guerrilla marketing?

The marketing world is like a jungle… be a guerrilla! You probably understood from the previous sentence that your brand should be different to attract customers. If you did, then you got that right! Guerrilla marketing is one of the fastest advertising tools to increase brand awareness. It depends heavily on unconventional methods used to […]

Effect of inflation on e-commerce

Inflation is the ghost that haunts economies all over the world, but does it haunt e-commerce as well? Or is e-commerce one of the fields that benefit from inflation? What is inflation? The definition of inflation is a measure of the rate of rising prices of goods and services in an economy. When inflation occurs, […]