In today’s competitive marketplace, creating a strong brand is essential to achieving business success. However, many organizations overlook a critical component of branding: internal branding. Neglecting internal branding can have severe consequences on your employee
What is Visual Search and Why it is Important? In the realm of searching, text-based queries have long been the norm, yet they might not always be the most convenient. Imagine if you could search
Branded marketing Vs. traditional marketing In the evolving landscape of marketing, two approaches stand out: branded marketing vs traditional marketing. Branded Marketing emphasizes reflecting brand values and identity, while Traditional Marketing revolves around promoting products
Reasons to rebrand: why brands change their corporate identity A brand’s corporate identity is its hallmark, setting it apart in a crowded marketplace. However, there are instances when change becomes imperative. The contemporary landscape has
Why are ‘’Giveaways’’ important? In the world of nurturing successful customer relationships, a multitude of factors come into play. While companies often delve into various strategies, it’s crucial not to overlook the potent tool of
What is Brand Reputation and How to Improve it? The importance of brand reputation cannot be overstated. It’s a core element that demands attention, driven by various factors such as offering affordable prices, ensuring high-quality
How does your corporate identity impact your revenues? Jeff Bezos once said: “A brand for a company is like a reputation for a person, you earn reputation by trying to do hard things well.” To
4 Steps For Climbing The Ladder Of Brand Positioning! Positioning in marketing is the cornerstone of establishing a distinct and resonant presence in the market. It’s the art of carving a unique niche for your
Impact of Using Brand Nostalgia Brand nostalgia is a potent force that wields a remarkable influence on consumer sentiment and engagement. In the realm of marketing, leveraging nostalgia is a strategic maneuver that taps into
Impact of Corporate Social Responsibility on Brand Identity Is the pursuit of profit the sole driving force behind a company’s growth? In reality, a comprehensive business strategy encompasses far more than just profit. Corporate Social
