All you need to know about buyer persona | Sara advertising
What is a buyer persona?
A buyer persona is a profile that is research-based and depicts your target audience.Buyer persona describes who is your ideal audience and customers, what their days are like the challenges they face, and how they make decisions.It’s very common to have multiple buyer personas for your business, so if the end-user of your product needs to gain the approval of others before making a purchase decision, each individual involved in that decision is a separate persona, that has different criteria for evaluating your product or service, and you’ll need different strategies to address those different audiences
Why is buyer important for your digital marketing plan?
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