Effect of Inflation on E-commerce
Effect of Inflation on E-commerce Inflation, a pervasive economic phenomenon, casts its shadow on economies worldwide. But what about effect of inflation on e-commerce realm? Is e-commerce a beneficiary or casualty of inflation? This article delves into the intricacies of inflation and its influence on the e-commerce landscape. Understanding Inflation Inflation signifies the escalating prices […]
Impact of Using Brand Nostalgia
Impact of Using Brand Nostalgia Brand nostalgia is a potent force that wields a remarkable influence on consumer sentiment and engagement. In the realm of marketing, leveraging nostalgia is a strategic maneuver that taps into the comforting embrace of the past to foster trust, rejuvenate campaigns, and kindle brand loyalty. This article explores the dynamics […]
What is social commerce?
What is social commerce? In the realm of modern online business, the primary objective for many is to cater to the specific needs of every consumer. This concept has given rise to the phenomenon known as social commerce, wherein numerous businesses utilize social media platforms to showcase and sell their products. A notable example is […]
Social Media Tactics Learned in 2023
Social Media Tactics Learned in 2023 What are media tactics! our journey through life is a continuous learning experience that shapes our perspectives on various aspects, including purchasing decisions, daily routines, and brand loyalty. In the dynamic landscape of 2023, the field of marketing encountered notable challenges. Social media emerged as a pivotal driver of […]
Impact of Corporate Social Responsibility on Brand Identity
Impact of Corporate Social Responsibility on Brand Identity Is the pursuit of profit the sole driving force behind a company’s growth? In reality, a comprehensive business strategy encompasses far more than just profit. Corporate Social Responsibility (CSR) is one such vital aspect that companies must consider. What is CSR (Corporate Social Responsibility)? CSR entails the […]
Brand Loyalty: How do brands build customer loyalty?
Brand Loyalty: How do brands build customer loyalty? Every time friends plan an outing, a simple dialogue unfolds: one asks, “Where should we eat today?” and the response is, “McDonald’s, of course.” This seemingly ordinary conversation embodies a broader concept known in marketing as brand loyalty. What is Brand Loyalty? Brand loyalty signifies a deep-rooted […]
Mistakes to Avoid on Black Friday
Mistakes to Avoid on Black Friday November is the eagerly anticipated month when we all seek to capitalize on the enticing offers provided by brands during Black Friday. In Egypt, many brands extend Black Friday beyond just a day or week, making it a month-long extravaganza. However, amidst the excitement, it’s crucial for both customers […]
How could you benefit from User-Generated Content?
How could you benefit from User-Generated Content? User-Generated Content (UGC) presents a unique avenue for advertising that’s entirely driven by the consumers themselves. Have you ever tried a product or service and felt compelled to share a positive review with the company? Such enthusiastic experiences often lead to the creation of UGC, a powerful marketing […]
Inbound vs. Outbound marketing: What’s the difference?
Inbound vs Outbound marketing: What’s the difference? What are the differences between inbound and outbound marketing? inbound and outbound marketing is Inbound marketing engages with an audience by connecting them with useful content through organic means, such as search engines, but outbound marketing engages with an audience by connecting them with useful content through billboards, […]
What is influencer marketing?
What is influencer marketing? Defining tastes might seem like a general question, as individual preferences vary based on needs and circumstances. However, the rise of bloggers and influencers has significantly impacted our tastes. As independent individuals, how do we navigate and engage with this plethora of opinions? Let’s delve into this transformative realm of influencer […]
