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Social media tactics

Social Media Tactics Learned in 2023

What are media tactics! our journey through life is a continuous learning experience that shapes our perspectives on various aspects, including purchasing decisions, daily routines, and brand loyalty. In the dynamic landscape of 2023, the field of marketing encountered notable challenges. Social media emerged as a pivotal driver of marketing strategies, offering insights into effective tactics and audience engagement. This article explores key social media tactics that have come to the forefront in 2023, adhering to SEO standards.

The Significance of Social Media in 2023

In 2023, social media assumed a central role in marketing endeavors. It not only facilitated outreach but also served as a barometer for gauging the effectiveness of media strategy and tactics, all while captivating diverse audiences.

Exploring Vital Social Media Tactics

1. Videos

Videography have emerged as a paramount form of content, captivating audiences and enhancing brand retention. Recent statistics indicate that videos constitute a staggering 82% of consumers’ internet traffic. Harnessing the power of video content is now indispensable for marketers seeking to engage and retain their audience.

Read more about: On social media, Avoid these mistakes

2. Social Shopping

The shift towards online shopping, driven by convenience and changing lifestyles, was further accelerated in 2023. Recent data highlights that 30% of consumers now make purchases through social media channels such as Facebook, Instagram, and Twitter. Embracing social shopping is vital for brands looking to adapt to evolving consumer behavior.

3. Influencers

One of the digital marketing tactics is influencer marketing, it has emerged as a vital component of celebrity marketing. Influencers, with their active and engaged followers, share their lifestyle routines and purchasing experiences, thereby enhancing brand credibility and trust. Collaborating with influencers can be a powerful strategy to connect with your target audience.

Read more about: What is influencer marketing? | Sara advertising


In 2023, marketing underwent a significant transformation, with social media taking center stage. As we continue to learn and adapt, it’s evident that key social media tactics, including the use of videos, social shopping, and influencer partnerships, have become indispensable tools in a marketer’s arsenal. By embracing these strategies, brands can navigate the ever-changing marketing landscape, engage their audience effectively, and stay ahead of the curve in an era where social media plays a pivotal role in shaping consumer perceptions and driving purchasing decisions.

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