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What is The Best Time To Post on Social Media? 

What is the Best Time to Post on Social Media? Social media marketing requires more than just familiarity with advertising tools. It spans various channels like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. One critical aspect to focus on is your timing.

Optimal posting times are pivotal for successful advertising, maximizing audience reach, and achieving desired outcomes. Determining the right times is contingent on your workplace and your followers’ behavior and preferences. Your ideal posting time on Facebook, for instance, may differ significantly from another brand’s.

Best time to post on Facebook

Discover the ideal times to post on social media, specifically on Facebook. Avoid early morning or late-night posting. Optimal times for engagement are weekdays between 9 a.m. to 10 a.m., 11 a.m. to 12 p.m., and 1 p.m. to 4 p.m., with Wednesday at 3 p.m. being the peak. Steer clear of posting after 8 p.m. on weekends for maximum reach and impact.

Read More: Are Facebook Groups Important in Digital Marketing?

Optimize Your Instagram Strategy

Discover the prime times to post on Instagram for maximum engagement. Ideal posting times are during lunch (11:00 AM to 1:00 PM) and after work (7:00 PM to 9:00 PM).

As most Instagram users browse on mobile, it’s best to avoid posting during working hours.

For optimal results, post on Monday, Wednesday, and Thursday. Sunday ranks as the least favorable day, but if you choose to post, 5:00 PM is the recommended time.

Notably, Wednesday garners the highest level of interaction on Instagram

Optimal Twitter Posting Times

The ideal time for a Twitter post is around lunch, from 12 noon to 1 p.m. Pre-lunch scheduling is also effective.

Weekdays see the highest Twitter engagement. Consistent posting during lunch hours on weekdays boosts social media interaction.

Wednesday emerges as the prime Twitter posting day, while weekends show lower engagement levels.

Read More: Social Media Marketing Mistakes to Avoid

Optimal Timing for LinkedIn Posts

The most favorable time to post on LinkedIn is between 10 a.m. and 11 a.m.
LinkedIn, a platform popular among professionals, including traders, sales representatives, and businesspeople, sees higher activity during work hours.
For maximum engagement, target your LinkedIn posts on Tuesday, Wednesday, and Thursday.
Avoid weekends and after-hours as they typically yield lower visibility and interaction for your social media posts


Mastering the art of timing in social media is essential for success. Find the prime moments to post on social media platforms and boost your brand’s reach.